So Kids S.O.A.R.

Branding and identity for nonprofit So Kids S.O.A.R. (Strive. Own. Achieve. Realize.) Formerly known as Dreams for Kids, through arbitration, DFK was legally required to change their company name and consequently rebrand themselves. While I was not involved with the name selection process, I was challenged with creating a kid-friendly logo that displayed the acronym itself and centered around exceeding goals.


  • Branding
  • Logo Design
  • Website Design
  • Print Design