BossLady Fitness

About This Project

Ireyna Parker has made a name for herself as one of the best personal trainers in the Washington DC area. While she manages her own social media accounts, Ireyna approached me to develop a true brand identity for her company. Together, we researched the aesthetics of several personal trainers as inspiration for a style guide. The result can be described as bold and athletic, while still maintaining a feminine undertone. We deployed a new website, scheduled a photo shoot, and developed new marketing collateral.